Barcodes play a functional role in the marketplace. The unique composition of each barcode makes it easy to use scanning devices to track inventory and sales.

While most people are familiar with the standard black-and-white rectangular barcode, your company has the ability to generate a custom barcode when designing your product labeling.

Start-ups can benefit from the use of custom barcodes to help them become more competitive in the retail market.

1. Improve Branding Efforts

Branding is a critical task for any new company. The more familiar customers are with your brand, the more likely they are to purchase your products in a retail setting, Packaging can play an influential role in helping to establish a company's brand identity.

Custom barcodes can be created that will help you maintain brand continuity. You have the option of embedding your company logo into the barcode itself. You can also utilize your company's unique color scheme within the barcode instead of relying solely on white and black.

Using a barcode as an additional branding tool will help increase your company's exposure and improve branding efforts over time.

2. Create a Buzz

Start-up companies usually don't have a large enough budget to launch major marketing campaigns. Instead, many smaller companies rely on word-of-mouth advertising to help sell products.

This approach can be incredibly effective since 92% of consumers trust recommendations from a peer over an advertisement. A custom barcode can be a great way to create a shareable interest in your product. 

Consumers will spot your unique barcode while shopping, then tell their friends and family members about the barcodes. These individuals will then look for your product on retail shelves so they can see your custom barcode for themselves.  

3. Link With Online Content

A custom barcode can be anything that you want it to be. The barcode itself will certainly act as a tracking tool, but you can also create a barcode that will link directly to your company's website when a consumer scans the barcode with their mobile device.

Marrying your online presence with your products on retail shelves is important when your company is getting established in the marketplace. Your website will educate consumers about your company and start to build brand loyalty.

Using a custom barcode allows you to diversify the ways that your physical products can be used to help drive traffic to your company's website in the future.

For more tips, reach out to a company like Miles Data Technologies.

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